香港旅遊發展局

Hong Kong Tourism Board

info@hktb.com
852-28076543
9-11/F, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong

INTRODUCTION
商介

香港旅遊發展局簡介 香港旅遊發展局(旅發局)是政府資助機構,主要職能是在世界各地宣傳和推廣香港為旅遊勝地,以及豐富旅客的旅遊體驗。 根據2001年生效的《香港旅遊發展局條例》,旅發局的六項宗旨如下: 

• 致力擴大旅遊業對香港的貢獻;

• 在全世界推廣香港為亞洲區內一個具領導地位的國際城市和位列世界級的旅遊目的地; 

• 提倡對旅客設施加以改善; 

• 在政府向公眾推廣旅遊業的過程中給予支持; 

• 在適當的情況下支持為到訪香港旅客提供服務的人的活動; 

• 就促進以上事宜所可採取的措施向香港特別行政區行政長官作出建議及提供意見。 旅發局致力與政府、旅遊業界及相關機構保持緊密合作,全年進行不同形式的宣傳,舉辦各項大型活動或盛事,向全球業界、媒體及消費者推廣香港的品牌。 


The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors' experience. The six objectives of the HKTB, as defined under the HKTB Ordinance 2001, are to: 

• Endeavour to increase the contribution of tourism to Hong Kong; 

• Promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;

• Promote the improvement of facilities for visitors; 

• Support the Government in promoting to the community the importance of tourism; 

• Support, as appropriate, the activities of persons providing services for visitors to Hong Kong; and 

• Make recommendations to and advise the Chief Executive (of the Hong Kong Special Administrative Region) in relation to any measures which may be taken to further any of the foregoing matters. In fulfilling its objectives, the HKTB works in partnership with relevant government departments and organisations, the travel-related sectors, and other entities related to tourism. In order to communicate Hong Kong's brand strengths to travel trade, media and consumers worldwide, the HKTB makes use of different channels, and organises comprehensive campaigns and mega events, which also serve to enrich visitor experiences and provide a business platform for the travel-related sectors.